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A clean, simple layout matters more than flashy design. Menus should be easy to navigate, and placing a bet should take only a few taps from the home screen.

Withdrawal speed is one of the most important features to check. Read what other users say about how quickly payouts are processed before you commit your money.

Good customer support is easy to overlook until something goes wrong. Choose an app with responsive support channels that are available when you actually need them.

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The way customers used the offering was equally instructive. Bets outside the match-winner market accounted for 63% of pre-match turnover, compared with 57% in 2022, reinforcing the importance of depth beyond traditional markets.

Post-World Cup, Kambi is now working to offer more shots-on-target options before matches and additional automated intervals in-play, creating further betting opportunities as games unfold.

“Giving bettors more ways to personalise their wagers around the players and moments they care about was a big takeaway from the tournament and one which continues to inform Kambi’s development of cutting-edge sports betting products,” Lamb says.