About this app
About Zillard King Megaways
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
What is Zillard King Megaways?
One of the proposals could be voted on next week by the city council and would directly affect the city’s clubs.
The meeting brought together 40 professionals from the clubs’ legal, communications and marketing departments, as well as executives from companies in the betting sector. Club officials are concerned about the financial impact of the measures, which could impact sponsorship contracts signed with betting companies.
One of the main concerns is Bill 560/2025, which is currently making its way through the council. The proposal prohibits advertising by betting companies at events in the city of São Paulo. This applies to events organised by public or private entities, whether for-profit or non-profit.
About Zillard King Megaways
The significance here is less about the individual game than about what it confirms. 1spin4win is running a deliberate, calendar-driven release model, not treating seasonal themes as one-off novelties.
Seasonal releases are an important part of the studio’s content strategy. 1spin4win regularly builds games inspired by international celebrations, among them Christmas, New Year, St. Valentine’s Day, St. Patrick’s Day, Easter, Halloween, and Oktoberfest.
For operators, that predictability is the point. The approach provides ready-made content for holiday campaigns and year-round themed promotions.
