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About Hot Fruits Deluxe
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
About Hot Fruits Deluxe
The LVCVA, however, seemingly found the campaign successful, returning the five-day sales event this year.
Vegas is where travelers come to trade the expected for the unforgettable. The ‘Vegas 5-Day Sale’ gives visitors even more reasons to book the trip they have been talking about, whether that means checking into an iconic resort, seeing a favorite artist live, celebrating a milestone, or simply making a little room for spontaneity,” said Kate Wik, chief marketing officer at the LVCVA.
For a complete list of all the deals, click here.
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Pietras was charged with dozens of unfair trade practices, larceny, and embezzlement counts. Prosecutors also accused him of violating health and zoning laws by living at his funeral home in Coventry.
Prosecutors said victims were discovered at each of Pietras’ funeral homes, including Coventry-Pietras and Angels Memorial funeral homes in Coventry, Tolland Memorial Funeral Home, and Burke-Fortin and Small & Pietras funeral homes in Vernon.
Many of the victims weren’t happy Pietras was offered a plea deal.
