Fishin Bonanza

What is Fishin Bonanza?

He said Cirsa wass already a well-managed company and in previous deals, it had tried to make too many changes to an asset. “First of all, in many cases you had M&A which was of assets that were second tier. The promise was to completely change the nature and the competitive position of the asset, in many cases, a turnaround.

“In this case, it’s a completely different situation. You have a group, not a single company in a single country, a group which has been a solid group for 10 years and delivering. There’s no turnaround to be made. It’s already very well managed. It’s number one in its markets.”

The combined company will be listed on stock exchanges in both Spain and Italy, which Cirsa and Lottomatica are already market leaders in.Italy accounted for 57% of a combined group pro format adjusted EBITDA in H1. Spain made up 23% of that figure, with Rest of World at 20%.

What is Fishin Bonanza?

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

About Fishin Bonanza

Before I sign off, to the staff writers, past and present; Steven Stradbroke, Peter Amsel, Jamie Hinks, John Blaise, Erik Gibbs, Lee Davy, Kirby Garlitos, Jasmine Solana, Leonard Postrado, Paul Seaton, Dan Taylor, Derek Tonin, Criz Hombrebueno, Ed Drake, Lee Bell, Rafi Farber, Daniel Gardner, Paul How, Admir Aljic, Anton Fabico, Mike O’Donnell, Jason Kirk, and Vince Martin, and our on-camera hosts Becky Liggero-Fontana, Dana Workman, Angelia Ong, Ed Pownall, Stephanie Tower and Tatjana Pasalic, to our excellent productions team Patrick Visenio, Jerome Guidotti, Rob Peacock, Ian Matteo, Glenn Ala, Chris Roxas, Geoff Salorio, Yancy Uy, Carol Tan, Evette Borromeo, Jeks Inanuran, Janus Martinez, Giselle Ordinario, Joseph Cataan, Sandy Ventosa, Carlos Dittborn, Mani Singh, Roland Naidoo.

And to all of the people behind the scenes Giron Perez, Joey Bote, Sid Isidro, Roger Castro, Tristan Villagracia, Jeremy Beltran, Ednelyn Agulto-Manalo, Jeh Almazan, Ian Ignacio, Red Bargan, Kimmy Maclang, Xeirus Sta. Ana, Lea Nicolle Luat, Catherine Resurreccion, Alexandre Esguerra, Jayson Pimentel, Samori Joseph, Cindy Padilla, Amanda Lopez, Rogelio Gabiano, Aries Hegina, Fawn Labrie, Anthony Dohm, Adrian Eden, Paolo Ramos, Emily Haruko Leeb, Mani Chagtai, Brad Lancaster, Carl Rivera, Alfredo Abaroa, Shannon M, Aphol Angeles, Vine and Zen Alvarez, Frey Sotelo, Daves Biag, Idn Aguliar, Angela Alano, Jeremy Yap and George F.

I thank you from the bottom of my heart. I hope you enjoyed it as much I enjoyed working with you.